Privacy Notice - Market Traders

South Hams District Council takes your privacy seriously.

We will use your information in order to process your market trader application. This notice sets out what we will do with your personal information and who we may share it with in respect of the above.

What information about you do we collect?

We collect the following information:

  • Name
  • Address
  • Phone Number
  • Emergency contact phone number
  • Email Address
  • Public Liability Insurance

How do we collect information about you?

Relevant personal data will be collected:

  • Directly from you as the data subject

How will your personal data be used?

Your personal data will be used in the following ways:

  • For the management of our Markets
  • For the application process
  • To complete any agreements we may make with you
  • For identification purposes
  • To communicate with you
  • To check eligibility to work in the United Kingdom
  • To evidence you have appropriate public liability insurance

The Legal basis for processing your data

Article 6 1(b)

Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

You have entered into a contract with us to enable you to trade at our Market as a market trader.

Article 6 1(c)

Processing is necessary for compliance with a legal obligation to which the controller is subject and Article 6 1(e) processing is necessary for the performance of  task carried out in the public interest or in the exercise of official authority vested in the controller.

The public tasks we carry out, and the legal obligations we are subject to, are found in the:

  • Highways Act 1980
  • Local Government (Miscellaneous Provisions) Act 1982 - Schedule 2

Who will your personal data be shared with?

We may share your personal data with the following organisations:

  • National Fraud Initiative (NFI)
  • Other Government Departments
  • HMRC for Tax and National Insurance purposes
  • Law enforcement agencies
  • Home Office
  • Other External Agencies (e.g. Credit Referencing Agencies)

The Council will never sell your data to anyone else.

Transferring of data outside the EU

Your data will not be transferred outside the EU. It will be securely stored electronically within the UK only, unless it was necessary for safeguarding or for the prevention and detection of crime.

Length of time we keep your information

The Councils will retain personal data for no longer than 6 years from the date the licence expires or the date of the resolution of enforcement action, in accordance with the Limitation Act 1980 (Schedule 2).

Individual rights

You have a number of rights under the General Data Protection Regulations. These can be found on the ICO website

If you would like to exercise any of these rights, please email the Data Protection Officer.

The Data Controller for your information

South Hams District Council
Follaton House,
Plymouth Road,

Data Protection Officer

The Councils have a duty to appoint a Data Protection Officer. The Council's Data Protection Officer is Drew Powell, South Hams District Council/West Devon Borough Council, Follaton House, Plymouth Road, Totnes, Devon TQ9 5NE

If you have any queries about our privacy notices or would like to exercise your data rights or make a complaint, please contact the Data Protection Officer by email, telephoning 01803 861234 or writing to them at Data Protection Officer, South Hams District Council/West Devon Borough Council, Follaton House, Plymouth Road, Totnes, Devon TQ9 5NE

If you are not happy with how we have handled your complaint, you have the right to contact the Information Commissioner's Office to raise your concerns about how we have processed your information or how we have responded to your request to exercise any of your rights in relation to your information:

  • Telephone them on 0303 123 1113
  • Visit their website at
  • Write to them at:
    Information Commissioner's Office
    Wycliffe House
    Water Lane
    SK9 5AF