WRAP say: "In 2018, we found people to be motivated to care about plastics in a way they never have before. Sustainability is firmly on the national agenda and the public is looking to organisations to help solve major environmental issues."
Like many other Councils in the Country, South Hams recently declared a Climate Change and Biodiversity Emergency and are currently working on an action plan.
Cllr Keith Baldry, South Hams District Council's Portfolio Holder for the Environment said: "As a Council we are approaching our Climate Change challenge by looking at the practical, real things that we all can do now.
"WRAP have chosen a campaign this year that does just that, puts the power into all of our hands to make a difference in the real ways we can now."
"We will be bringing an enhanced recycling service to South Hams next year, to enable our residents to recycle more, but in the meantime, while we are putting the infrastructure in place to make this happen there is a lot we can all do to make a difference."
Food recycling is one area that residents can make a difference now. On average, ¼ of the waste put in residents' grey bin in South Hams could have been recycled. Food waste can be easily recycled using your brown bin.
Another area is to make sure that the recycling you place in your recycling sacks is correct. Follow the advice printed on the sack and make sure your recycling is clean.
This year, WRAP have said that: "2019 is the year of the environmental activist.
"We've seen this through protests and marches. From Greta Thunberg to Our Planet and Sir David Attenborough - environmental concerns have never been so front of mind for the nation."
"We want to capitalise on this as it's a golden opportunity for us to inspire and support citizens to take action and make recycling the new norm.
"Recycle Week 2019 will be full of action asking people to rinse, crush, squash, sort and separate. In the bathroom, the kitchen, the office and the great outdoors. Getting them to do something powerful and radical that will really make a difference."
For Recycle Week 2018 WRAP are delighted to have the support of 80 business partners including John Lewis, Quorn, Aldi, Sure, Marmite, Tesco, Danone, H&M and many local authorities across the country.
If your organisation would like to join us as a partner for this year's exciting campaign, drop us a line today: PartnersEnquiries@wrap.org.uk.
Or if you'd like to join us as a campaign supporter you can download a partner pack from our Resource Library. The pack contains the Recycle Week theme and the visual identity plus why and how partners can get involved.