We use a variety of communication tools to exploit the green destination marketing niche. Our target audiences are those with disposable income and time to travel for short breaks and activity holidays. We conduct an annual £27,000 advertising campaign using targeted direct mail, media advertising, press, PR and web marketing to appropriate socio-economic groups. These are identified via our research and survey activities and outlined in our tourism Strategy.
- The main communication tools are:
- www.somewhere-special.co.uk
- Green Holiday Guide
- South Hams Holiday Guide
- Tourism Newsletter to local tourism businesses (PDF)
- Press/PR
- Local Tourist Information Centres
For further information please download the PDF information sheet ‘
Creating a Sustainable Tourism Marketing Niche’
