The six tourist information centres in the South Hams are independently run. To ensure that they can learn from each other, work towards common goals and increase their lobbying potential, they have formed the Association of South Hams Tourist Information Centres (ASHTIC).
One of the goals of ASHTIC is to improve and maintain quality and encourage the adoption of standards. The reasoning is that if a TIC has to generate all its own income, like any other business in the private sector, they would have to provide a completely satisfactory service to their customers or they would not survive.
The objectives of the Association are:
- To discuss and develop any matter that affects the promotion and co-operation of information centres within the South Hams and to take action that will improve and benefit any of the Centres
- To work together to continually improve visitor information services in the South Hams, by exchange of information, learning from each other and to work with South Hams Tourism to assist in the marketing and tourism development of the area
Their duties and responsibilities involve:
- The day to day running of the Association in accordance with statutory requirements
- Approving the distribution of the income from joint ventures in conjunction with South Hams Tourism e.g. South Hams Guide
- Marketing – the consideration and endorsement of the area’s tourism and marketing strategy and associated activities
- Involvement in the training of staff, as and when necessary
- Any other legal activity that will help to promote and develop the centres and tourism generally within the area.
For more information please download our pdf information sheet: ‘
Strong Effective Relationships with Independently Run TICs’ (175kb)
