In 2005 the regional tourist board, South West Tourism published a ten-year plan. This plan, “Towards 2015 – Shaping Tomorrow's Tourism” focused on three key areas:
- Driving up Quality
- Delivering Sustainable Tourism
- Effective Destination Management
The third aim 'Effective Destination Management' involved the proposed formation of approximately nine Destination Management Organisations (DMO's).
Devon has now formed one of the DMO's in the South West, called Destination Devon Limited.
The proposed purpose of Destination Devon Limited is to eradicate duplication of effort. Thus providing added value to destinations including:
- economies of scale, through cross boundary working
- greater efficiency
- increased economic prosperity
- clearer and stronger business and visitor engagement
For more information, view the Destination Devon Limited Website
